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I created this clean beauty line because I truly believe that what you put on your body is just as important as what you put in it. I embarked on an all-natural journey after having my three beautiful children. I have always been careful of what I put on my body but it was an awakening moment when holding my baby against my skin. Protecting my children from any harmful chemicals was and still is so important to me. I then started to really pay attention to the labels and ingredients that I was using on my children and myself. I began to make the connection between natural skincare, diet, plants, and what healthy living really meant.


Beautiful skin starts from within. When I learned that 60-70% of what you put on your skin is absorbed into your body, I was determined to create a line that was 100% pure and natural that delivered real results. As a mother, I want my products to be simple and straight-forward, so other mothers can feel good about what they are putting on their children and themselves.

As we all know, being a busy mom comes with its own challenges and I don’t believe skincare has to be one of them!


It’s all about PURE life for me. From what we put on our skin to the food we eat, I want it to be clean and safe. I care about our future and the future of our children. I wanted to create something that everyone can trust not only because of its pure ingredients but because they see real results!


I believe the highest quality ingredients create the best performing products. Pure and simple.


-Helena Koivu

Learn about Helena Koivu beauty


Helena Koivu skincare has a commitment to producing the purest, healthiest products and educating everyone on why being clean is so important. We strive for honest formulations that adhere to strict purity standards and will never contain harsh or toxic ingredients. Our products are cruelty-free, eco-friendly, and all-natural. We want you to feel good about what you put on your skin. 

We use the best ingredients possible, sourced from all over the world. Our high standard in the ingredients has allowed us to eliminate the need for synthetic ingredients and chemicals entirely. These products are 100% non-toxic, free from Parabens, Alcohol, Petrochemicals, Detergents (SLS/SLES), and artificial fragrances leaving only the purest ingredients to transform your skin from within.

All products are made in the USA. We support and work with local Minnesota companies to help produce each and every product.

Learn about Helena Koivu's clean beauty
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